Tata Passenger Electric Mobility Ltd. (TPEM) and Shell India Markets Private Limited (SIMPL) have joined forces to enhance electric vehicle (EV) charging services throughout India
Tata Passenger Electric Mobility Ltd. (TPEM) and Shell India Markets Private Limited (SIMPL): Tata Passenger Electric Mobility Ltd. (TPEM) and Shell India Markets Private Limited (SIMPL) have teamed up to advance India’s electric vehicle (EV) landscape. Leveraging Shell’s extensive fuel station network and TPEM’s expertise from over 1.4 lakh Tata EVs on Indian roads, the collaboration aims to establish public charging stations at high-traffic locations for Tata EV owners. With a focus on delivering superior charging experiences, the partnership seeks to encourage wider EV adoption in India. TPEM’s market leadership in EVs, combined with Shell’s reliable and fast-charging infrastructure, promises to elevate the EV ownership experience while introducing convenient payment systems and loyalty programs for added value to customers. By establishing public charging infrastructure at high-traffic locations, the collaboration between TPEM and Shell India aims to make EV charging more accessible and convenient. This accessibility is crucial for encouraging more people to switch to electric vehicles, thereby contributing to the broader adoption of EVs in India.
Tata Passenger Electric Mobility Ltd. (TPEM) and Shell India Markets Private Limited (SIMPL)
Electric Vehicle (EV) charging services potential throughout India
Barn report highlights India’s electric vehicle (EV) market at a pivotal juncture, with EVs constituting approximately 5% of total vehicle sales from October 2022 to September 2023. Projections indicate a remarkable growth potential, with expectations of exceeding 40% penetration by 2030, reflecting an eightfold increase. Presently, two-wheeler EVs dominate the market, accounting for 85%-90% of sales, followed by four-wheelers (7%-9%) and three-wheelers (5%-7%). While the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme has been revised, two-wheeler EV penetration has remained stable, albeit with marginal fluctuations, while three and four-wheelers have witnessed notable upswings. Challenges hindering further adoption include higher pricing compared to internal combustion engine (ICE) vehicles, range anxiety, insufficient charging infrastructure, and financing hurdles. To realize the market’s $100 billion revenue potential, interventions across new product development, distribution optimization, B2B focus, software development, and charging infrastructure scaling are imperative. Additionally, macro-level factors such as policy support, safety enhancements, and declining battery prices are expected to facilitate growth.
| Category | Percentage of Sales |
|---|---|
| Two-wheeler (2W) | 85%-90% |
| Four-wheeler (4W) | 7%-9% |
| Three-wheeler (3W) | 5%-7% |
What is the collaboration between Tata Passenger Electric Mobility Ltd. (TPEM) and Shell India Markets Private Limited (SIMPL)?
TPEM and Shell India have partnered to enhance India’s electric vehicle (EV) landscape. TPEM brings its expertise from over 1.4 lakh Tata EVs on Indian roads, while Shell leverages its extensive fuel station network to establish public charging stations at high-traffic locations for Tata EV owners
What is the objective of this collaboration?
The collaboration aims to encourage wider adoption of EVs in India by providing superior charging experiences to Tata EV owners. By leveraging TPEM’s market leadership in EVs and Shell’s reliable and fast-charging infrastructure, the partnership seeks to elevate the EV ownership experience.
How will the collaboration benefit Tata EV owners?
Tata EV owners can expect convenient access to public charging stations located at high-traffic areas, thanks to this collaboration. The partnership ensures reliable and fast-charging infrastructure provided by Shell, enhancing the overall charging experience for Tata EV owners.
What additional services will be offered to customers as part of this collaboration?
The collaboration aims to introduce convenient payment systems and loyalty programs for Tata EV owners, adding further value to their charging experience.
