Alia Bhat: 1st Indian Global Ambassador of Gucci
Alia Bhat: Italian luxury fashion brand Gucci has named Alia Bhatt as its first global ambassador from India. This move is significant for both the brand and the Indian fashion industry, particularly in light of Bhatt’s recent debut at the Met Gala. This is also the first time that Gucci has chosen an Indian celebrity as a global ambassador, which highlights the growing recognition of the Indian market on the world stage.
At the upcoming Gucci Cruise 2024 fashion event, Bhatt will make her first appearance as the brand’s representative. She is a well-known performer, businesswoman, and producer. The show will take place at the Gyeongbokgung Palace in Seoul and will commemorate the 25th anniversary of the brand’s first shop opening in the country.
Why Fashion Brands are targeting India recently
In addition to Gucci’s appointment of Alia Bhatt as its first global ambassador from India, other international brands have also recognized the appeal and talent of Indian celebrities. Estee Lauder recently named former Miss India Manushi Chillar as its global brand ambassador, while Louis Vuitton appointed Deepika Padukone to the same role last year in May. These appointments highlight the growing significance of the Indian market and the global influence of Indian celebrities in the fashion and beauty industries. The Indian market is emerging as a global buyer of various commodities, including fashion products, due to the increasing disposable income of the average Indian and changing attitudes among younger generations towards spending rather than saving. This shift is driving the demand for luxury brands and designer products, which is attracting the attention of global companies seeking to tap into this lucrative market.