Adidas Named New Kit Sponsor for Indian Cricket Team
New Sponsor of India: The Board of Control for Cricket in India (BCCI) has announced that Adidas will be the new kit sponsor for the Indian cricket team. This decision comes after Kewal Kiran Clothing Ltd, the maker of Killer Jeans, served as the interim sponsor when Mobile Premier League Sports (MPL Sports) withdrew from the deal midway.
New Sponsor of India:
New Sponsor of India:About the Sponsor
Adidas, a renowned German multinational corporation specializing in athletic shoes, apparel, and equipment, will now take on the responsibility of designing and manufacturing the Indian team’s kit. The company, headquartered in Herzogenaurach, Germany, is the largest sportswear manufacturer globally. It has already been involved in cricket sponsorship, currently serving as the kit sponsor for the England and Wales Cricket Board (ECB) and the Australian Cricketers’ Association (ACA).
New Sponsor of India: Why it is relevant
In recent news, the current sponsor, Killer Jeans, will conclude its contract on May 31, paving the way for Adidas to take over. Previously, MPL held the kit sponsorship but decided to terminate its contract, which was originally set to expire in 2023. MPL paid the BCCI 6.5 lakh per match and 9 crores in royalties for a three-year deal.Additionally, the BCCI is actively seeking a new primary sponsor as rumors circulate that the current sponsor, Byju’s, is considering terminating its contract before the November 2023 deadline. Notably, India will be hosting the ICC Cricket World Cup later this year, scheduled to take place from October to November
New Sponsor of India: Conclusion
The announcement of Adidas as the new kit sponsor for the Indian cricket team marks a significant development in the realm of cricket sponsorship. With a strong global presence and experience in supporting other cricket boards, Adidas brings its expertise and reputation to enhance the Indian team’s apparel.
Who is the new kit sponsor for the Indian cricket team?
Adidas has been named the new kit sponsor for the Indian cricket team
Which company served as the interim sponsor before Adidas?
Kewal Kiran Clothing Ltd, the maker of Killer Jeans, acted as the interim sponsor.
What is Adidas known for?
Adidas is a German multinational corporation renowned for designing and manufacturing athletic shoes, apparel, and equipment. It is the world’s largest sportswear manufacturer.
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